Briana Ariel Founder of Her Sunday Bloom

Briana Ariel
Founder of Her Sunday Bloom

The Heart Behind Founding Her Sunday Bloom

Her Sunday Bloom was born out of a desperate need for joy — and the quiet knowing that I wasn't alone in that need.

In the months before I started this little snail mail club, I found myself in one of the hardest seasons of my life. My husband and I were navigating health challenges with one of our children, with ourselves, and the sudden loss of a dear friend. And at the height of it all, I discovered I was expecting our fourth baby. Whatever our normal had been, it no longer existed. Easy yeses turned into regretful no's. My heart grew heavy under the weight of a complexity that seemed to arrive overnight. Tears became a daily companion as I tried to find my footing.

I felt like I was walking a tightrope over open water — or bobbing in an ocean, gasping for air.

When I finally caught my breath, I wanted one thing: joy. The kind I find in Jesus. The kind I get to give when I share my gifts of words and art. I remember sitting on the couch thinking, What can I do to make another woman — one who's deep in a hard season — feel a little less alone? The answer was simple: give her what I have. Words. Beauty. Encouragement.

So I started Her Sunday Bloom from that same couch, while on bed rest. I'm not sure bed rest is the conventional time to launch a business — but every part of it filled me up. The design process, the admin, the packing, the marketing. Of all my entrepreneurial pursuits, this one might look the most "silly" or "small." But it does something to my soul that nothing else quite does.

I am a woman who wants to spend her life encouraging other women to bloom. Her Sunday Bloom is simply one of the ways I get to do that.

As someone who is completely captivated by a wide-open pasture of wildflowers all in bloom, I see that same beauty in us as women. Given the right space and encouragement, we, as women, can BLOOM together!

Substack Posts

Weekly encouragement, behind-the-scenes of Her Sunday Bloom, and other talks are housed here.